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West Texas Counseling & Guidance Announces CEO Dusty McCoy as American Association of Suicidology Award Recipient


West Texas Counseling & Guidance (WTCG) announces Chief Executive Officer Dusty McCoy, LPC-S, as recipient of the Roger J. Tierney Service Award through the American Association of Suicidology. McCoy is being honored for the impact he’s had through WTCG thanks to his visionary stewardship and dedication to making a difference in the suicide crisis faced in West Texas. In 2018, WTCG, with McCoy’s guidance, developed its Zero Suicide Program aimed to eliminate the attempts and deaths by suicide through the increase of suicide screening, providing evidence-based practices, the implementation of the Zero Suicide model in primary and behavioral care agencies, and in community education. Reducing suicide deaths and attempts is the Zero Suicide program’s goal, and requires action at the prevention, intervention, and postvention stages. WTCG has a rotation of over 40 counselors available to provide crisis appointments Monday through Friday, from 8 am-5 pm. Face-to-face and tele-health crisis appointments also are av

ailable. Program staff also schedule, track, and follow up with each crisis client, ensuring continuity of care as they transfer to a long-term WTCG counselor for continued therapy. In 2019, the first full year, the program served 564 clients. In 2023, 997 unique clients received crisis intervention services – an increase of 77% since the program’s inception.

The Roger J. Tierney Service Award recognizes time and effort given to advance the association’s principles, growth, and development, and/or for applied contributions to the fields of suicidology and crisis intervention. The award is to recognize broadly defined service contributions that are to be distinguished from academic or research endeavors. WTCG’s mission is to enable individuals and families to reach their full potential in body, mind and spirit, using evidence-based counseling and educational services, WTCG is a nonprofit, 501c3 organization that serves children, teens, families, individuals and couples, Veterans and dependents, providing evidence-based therapy, regardless of one’s ability to pay. With over 50 highly trained therapists, the organization’s footprint spans throughout the Concho Valley, down to Del Rio and Uvalde, across the Permian Basin and into Southeastern New Mexico. WTCG partners with global experts in Cognitive Behavioral Therapy, Gottman Method, and Suicidology to provide the most effective services, providing hope and healing to our community and beyond.

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